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July 2022 Study

Subscription Commerce Conversion Index

Learn how consumers and merchants are adapting to inflation and discover the top subscription features driving customer engagement.

The beginning of 2022 saw “the great unsubscribe,” as consumers cut their subscription spending to combat rising inflation. Despite more subscribers becoming cost-conscious, subscriptions are now back on the rise with subscribers seeking enjoyment and convenience over saving money.

Download the Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration, to gain insight into inflation’s continued influence on evolving consumer sentiment.

Read this index to understand:

Why subscription flexibility beats discounts
The effects of inflation on subscription commerce
How to emulate Amazon’s success
The connection between cost and enjoyment
In-demand user experience features