Analytics & Insights

Learn the solutions for common payment declines to make more sales, reduce churn and keep your hard-earned customers happy.

In tough economic times, merchants can win by retooling their customer messaging and refining their feature offerings. Learn top strategies to win subscribers during a downturn.

Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.

The customer acquisition cost (CAC) payback period formula is an important indicator of subscription business health. Follow this guide to calculate and interpret your CAC payback period.

New direct-to-consumer trends and the pandemic drastically changed consumer buying habits. Dive into the shifting state of brand loyalty and discover how to position your brand to capture DTC customers.

Subscription commerce gives merchants and consumers next-level convenience, but our September 2022 Subscription Commerce Conversion Index highlights how consumers may be taking advantage of the perks provided by subscription merchants.

All direct-to-consumer ecommerce merchants must understand these subscription business metrics. Learn what they are and how to use each one to track your company’s success.

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

The largest barrier to entry in the CBD marketplace very well may be obtaining a CBD merchant account.

Optimizing your subscription service through data-driven strategies enables ecommerce merchants to better serve customers. Monitoring performance metrics can help ecommerce business owners make informed decisions on the best methods for growing revenue.

Leverage the power of email to grow. Utilize email marketing campaigns to build brand awareness and increase sales for your subscription business.

Chargebacks, identity theft and bot attacks threatened merchants as the world moved online during the pandemic. See how surveyed brands, retailers and agencies fought fraud and identified security gaps.

Discover the six subscription types to understand subscriber preferences and increase brand loyalty. Our September report breaks down subscriber data into actionable insights.

Ensure your subscription business brings in more revenue per customer than it spends on each acquisition — here’s how to strategically track your LTV:CAC ratio.

Improve the traffic quality for your direct marketing campaigns. Use this guide to take an in-depth look at your traffic and learn the true measures of success.

Is it time for a new ecommerce platform? See if your current platform is driving your business toward its full potential.

See the top trends and strategies for online selling. This report shows how commerce platforms progressed during the pandemic and how businesses can stay ahead of the competition.

Learn how to drive customer loyalty with this subscription merchant’s guide to the state of subscription commerce. Learn how to maximize recurring revenue and conquer economic challenges.

Learn how to offer the feature-rich experience consumers crave. Read the April 2023 Subscription Commerce Readiness Report to get the details on subscription cancellation patterns and conversion trends.

As third-party data becomes increasingly difficult to obtain, subscription data is more important than ever for understanding customers. Our SVP of marketing Thomas Marks explains how tracking essential metrics can fuel subscription growth.