Key Findings: 2021 Ecommerce Platforms Report

The pandemic has reshaped how people shop, and merchants are quickly adjusting so they do not get left behind. Digital Commerce 360’s “2021 Ecommerce Platforms for B2B and B2C Report” explores how merchants and sellers are using new or upgraded ecommerce technology to adapt and ultimately grow their businesses.

We have teamed up with Digital Commerce 360 to give ecommerce leaders the report takeaways and highlight critical findings — enabling businesses to find the right technology that helps address today’s challenges and opportunities.

Ecommerce Platforms Report Stats and Highlights

Digital Commerce 360 surveyed 121 online retailers in August and September of 2020. Here are some key findings from that survey.

·       Vendor vs. in-house: 78% of surveyed retailers said they use a vendor to implement new technology.

·       Prioritizing ecommerce tech: 51% of retail ecommerce executives said an ecommerce platform was among their top three technology budget priorities over the next year.

·       Spike in spending: 74% of executives said they planned to increase spending on ecommerce technology and services in 2021.

·       Holiday haul: Digital sales in November to December 2020 increased 45.2% over the 2019 season.

Heralding Headless  

This report also features an interview from sticky.io’s chief technology officer Brett McLaughlin. During this executive Q&A, McLaughlin broke down how application programmer interfaces (APIs) relate to headless commerce and what that really means for merchants.

“Merchants are all using headless commerce in different ways, but it all boils down to APIs,” McLaughlin explained on page 25 of the report. “These APIs give merchants the ability to use a platform however they wish — from running credit cards to processing payments to sending an email. This flexibility removes the limitations of a pre-configured set of actions and puts the real power back into the merchants’ hands.”

The report also found that when asked to name the type of ecommerce technology they were most likely to choose for a new platform, 32% of respondents chose SaaS, followed by headless commerce at 27%. Only 13% said they preferred commercial ecommerce software hosted on their own infrastructure.

More In-Depth Insights

The report also explores:

·      Savvy ways to speed up shipping

·      Fast-tracking omnichannel

·      Getting creative with content

·      Case studies on adaptive retail strategies  

Download and Dive In

Read all the key findings from the “2021 Ecommerce Platforms for B2B and B2C Report.” Download the 39-page report at no cost here. Then email info@sticky.io to learn more about how sticky.io helps B2C merchants adapt to stay ahead of the ever-changing retail landscape.  

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